Big Pharma

Photography

2019

Big Pharma is a series of photographs of objects used for pharmaceutical marketing purposes. Mimicking the style of pharmaceutical advertisements on television and cut from glossy magazines, Hepner photographed branded objects against colored backgrounds and fabric with patterns found in the medical industry, such as hospital gowns. By removing the medication name and pharmaceutical company's logos, she renders the items anonymous, and only through the title does the viewer gain knowledge of their original purpose.

Exhibition Images

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Shadow Boards